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All of the following are criticisms leveled against marketing by critics except: |
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When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles |
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The type of sales force structure in which the sales force sells along product lines is called a: |
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The place in the business buying behavior model where interpersonal and individual influences might interact is called the: |
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_________________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. |
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The type of sales presentation approach that requires good listening and problem-solving skills is the: |
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In an example discussed in your text, Johnson and Johnsons recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy |
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In determining sales force size, when a company groups accounts into different size classes and then determines the number of salespeople needed to call on them the desired number of times, it is called the: |
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A manufacturer has four sponsorship options. A _________________ is a brand created and owned by a reseller of a product or service. |
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The shrinking of distances due to technological advances such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing? |
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Costs that do not vary with production or sales levels are called: |
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If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using: |
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The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called: |
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The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires? |
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The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy |
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__________________ are products bought by individuals and organizations for further processing or for use in conducting a business. |
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_______________ is a strategy of using a successful brand name to launch a new or modified product in a new category. |
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A child in the United States is normally exposed to all of the following values except: |
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That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below: |
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If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies |
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