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	Strategic Marketing Interview Questions & Answers Below we have listed all the Strategic Marketing Interview Questions and answers. Feel free to comment on any Strategic Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Strategic Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Strategic Marketing Interview Questions & Answers
Strategic Marketing is the way a firm effectively differentiates itself from it's competitors by capitalizing on its strengths (both current and potential) to provide consistently better value to customers than its competitors. Marketing strategy includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its revenue.

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Question	Rating	View Answer
Goldman Sachs provides financial information and news to professionals. What kind of niche strategy is this?		View Answer
The marginal method of sales forecasting involves:		View Answer
The No.2 Company challenges No.1 Company, the market leader, by concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using?		View Answer
The ACME Company sets its marketing budget by estimating the market leaders marketing spends. This approach to setting a budget is called:		View Answer
The Boston Consulting Group Model indicates which of the following-		View Answer
The Ford Motor Company reduced its costs by finding a cheaper supplier of tyres for its cars. This is an example of- 1. Reducing fixed costs 2. Reducing variable costs 3. Mobile defense 4. Reducing capital cost.		View Answer
what is your opinion in stratigic marketing		View Answer
Introducing new products to existing markets is an example of which of the following-		View Answer
Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?		View Answer
To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in a marketing plan?		View Answer
The US Company Hilton Hotels only operates and markets the 163-bed luxury Hilton London Green Park Hotel. The building is owned and maintained by London and Regional Properties. What kind of market entry strategy are they using here?		View Answer
Hormel Foods Corporation in the USA allows the Danish company Tulip International to produce and market SPAM for the UK market under its own name. What kind of market entry strategy is Hormel using?		View Answer
There are various methods of determining marketing promotional budgets. Which of the following statements reflect the shortfalls or disadvantages in the percentage of sales forecasting method?		View Answer
Vestas Wind Systems has a 24% share of the world market for wind energy turbines. It has entered markets in Germany, Spain, Japan, USA and China. The growth strategy they are using is:		View Answer
When a company acquires a supplier through an acquisition strategy, this is referred to as:		View Answer
Ryanair states that it intends to break its (Lufthansas) monopoly on the German market. Where would this statement appear in a Ryanair marketing plan?		View Answer
ACME Company sets its advertising budget by only spending up to the point where any further spending would not generate enough extra business to justify the outlay. What approach is it using to setting the budget?		View Answer
Marketing planning occurs at which of the following company levels-		View Answer
What is the statement of the organizations purpose?		View Answer
The Objective and Task method of budgeting involves?		View Answer