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Setting call objectives is done during which of the following stages of the selling process a) Prospecting b) Pre-approach c) Approach d) Handling objections
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A ______________ is a good offered either free or at low cost as an incentive to buy a product. a) Patronage reward b) Spiff c) Price pack d) Premium
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How does the prospect of traveling a good deal grab you? |
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Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives? a) Current profit maximization b) Product quality leadership c) Market share leadership d) Survival
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Cognitive dissonance occurs in which stage of the buyer decision-process model a) Need recognition b) Information search c) Evaluation of alternatives d) Post purchase behavior |
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Give me an example of how you convinced someone to do something that they were not too keen on doing. |
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Give the meaning of the term debt- equity(D:E) ratio. |
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What do you realistically believe to be your earning potential? |
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Why do you want to get into marketing? |
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Would you describe yourself as competitive? |
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Have you applied to any other areas apart from marketing? |
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That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below: a) Innovative marketing b) Consumer-oriented marketing c) Value marketing d) Sense-of-mission marketing
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Have you any questions? |
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Which of our products/services most appeals to you and why? |
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The biggest or greatest amount of involvement in a foreign market comes through which of the following a) Exporting b) Joint venturing c) Licensing d) Direct investment
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All of the following are considered as drawbacks of local marketing except: a) It can drive up manufacturing and marketing costs by reducing economies of scale. b) It can create logistical problems when the company tries to meet varied requirements. c) It can attract unwanted competition. d) It can dilute the brand's overall image.
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How well do you cope under pressure? |
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What makes you think that a degree in _____ will get you a job with us? |
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Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources? a) Marketing intelligence b) Marketing research c) Customer profiles d) Internal databases
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What would be your first actions if we were to appoint you? |
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