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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Question	Rating	View Answer
________________ is setting the price steps between various products in a product line, based on cost differences between the products, customer evaluations of different features, and competitors prices		View Answer
Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called:		View Answer
Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n):		View Answer
According to the text, the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ________________ environment.		View Answer
Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.		View Answer
According to Engels law, as income rises:		View Answer
__________________ is quoted as saying that, "everyone lives by selling something."		View Answer
_______________ describes changes in an individuals behavior arising from experience.		View Answer
All of the following are methods by which a company can divide its sales responsibilities except:		View Answer
If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market.		View Answer
A _______________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.		View Answer
________________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests.		View Answer
A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.		View Answer
Joining with foreign companies to produce or market products and services is called:		View Answer
All of the following would be ways to segment within the category of psychographic segmentation except:		View Answer
If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms.		View Answer
3M runs a Pollution Prevention Pays program that has led to a substantial reduction in pollution and costs. This would be an example of responding to which of the following		View Answer
_________________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.		View Answer
A company is in the ______________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product.		View Answer
______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.		View Answer