|
Question |
Rating |
View Answer |
|
______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment. |
|
View Answer |
|
If the field sales force has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by: |
|
View Answer |
|
The Internet evolved from a network created by _________________ during the 1960s. |
|
View Answer |
|
When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies? |
|
View Answer |
|
When Michael Jordan and Tiger Woods use marketing to promote their careers and improve their impact and incomes, they are using: |
|
View Answer |
|
Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family. |
|
View Answer |
|
The last stage in the selling process is the ________________ stage. |
|
View Answer |
|
The choice between high markups and high volume is part of which of the following retailer marketing decisions |
|
View Answer |
|
A price reduction to buyers who buy in large volumes is called a(n): |
|
View Answer |
|
A ____________________ is the way consumers perceive an actual or potential product. |
|
View Answer |
|
A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward: |
|
View Answer |
|
How would you market Great Britain? |
|
View Answer |
|
When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called: |
|
View Answer |
|
If Toyota describes one of its cars of the future as being "a moderately priced subcompact designed as a second family car to be used around town; the car is ideal for running errands and visiting friends," then the company has just stated a potential new product in terms of a(n): |
|
View Answer |
|
All of the following are thought to be sources of new product ideas except: |
|
View Answer |
|
When producers, wholesalers, and retailers act as a unified system, they comprise a: |
|
View Answer |
|
The typical method of retail operation used by supermarkets and catalog showrooms is called: |
|
View Answer |
|
If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market. |
|
View Answer |
|
Wal-Mart owned Sams club is an example of a retail form called a(n): |
|
View Answer |
|
A (n) __________________ are computerized collections of information obtained from data sources within the company. |
|
View Answer |