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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Strategic Marketing Interview Questions & Answers (41) Exam Mode | Learning Mode

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Question	Rating	View Answer
The total number of items that the company carries within its product lines refers to the ___________ of the product mix.		View Answer
The first modern environmental movement in the United States began in the:		View Answer
The goal of the marketing logistics system should be to provide:		View Answer
All of the following are commonly recognized promotion budget formats except:		View Answer
Which of the following is NOT one of the five stages of the buyer decision process?		View Answer
Which of our products/services most appeals to you and why?		View Answer
If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts, then Mr. Mars is using which type of branding		View Answer
When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called:		View Answer
What makes you think that a degree in _____ will get you a job with us?		View Answer
Conflicts between different levels of the same channel of distribution are referred to as:		View Answer
It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?		View Answer
All of the following are ways that marketing plays a key role in the companys strategic planning except:		View Answer
a(n) _______________________ is a retail store that carries a narrow product line with a deep assortment within that line.		View Answer
If advertising constantly sends out messages about materialism, sex, power, and status, which of the following categories of social criticism most closely matches this problem 1. Too much advertising 2. Too few social goods 3. Cultural Pollution 4. Too much Political Power		View Answer
A ______________ is a good offered either free or at low cost as an incentive to buy a product.		View Answer
R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.		View Answer
What do you realistically believe to be your earning potential?		View Answer
The most logical budget setting method is found in the list below. Which is it?		View Answer
One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used		View Answer
Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods		View Answer