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	Marketing Interview Questions & Answers Below we have listed all the Marketing Interview Questions and answers. Feel free to comment on any Marketing Interview Questions or answer by the comment feature available on the page. To buy an eBook containing 30,000 Interview Questions, with Answers, Click Here. View All Marketing Interview Questions & Answers - Exam Mode / Learning Mode
Marketing Interview Questions & Answers
Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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Question	Rating	View Answer
Why do you want to get into marketing?		View Answer
________________ is a philosophy holding that a company s marketing should support the best long-run performance of the marketing system.		View Answer
How does the prospect of traveling a good deal grab you?		View Answer
What would be your first actions if we were to appoint you?		View Answer
The practice of going after a large share of a smaller market or subsets of a few markets is called:		View Answer
Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?		View Answer
The course of a product s sales and profits over its lifetime is called:		View Answer
________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.		View Answer
_________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products		View Answer
The primary reason that many companies work to become the "low-cost producers" in their industry is because:		View Answer
WHAT YOU LEARNT FROM YOUR MANAGER IN LAST FIVE YEARS?		View Answer
Given recent information about growth trends and growth potential of ethnic populations within the U.S. market, which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S. market s most viable segments		View Answer
The _______________ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency).		View Answer
Each salesperson is assigned to an exclusive area in which to sell the company s full line of products or services in which type of sales force structure		View Answer
In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising		View Answer
how is your experiance with company in last five years?		View Answer
When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company s objectives. They are in which of the following, new process of development stages?		View Answer
The advantages of audience selectivity, no ad competition, and personalization apply to which type of media		View Answer
______________beliefs and values are open to some degree of change.		View Answer
________________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes		View Answer