INTERVIEW QUESTIONS MARKETING RETAIL MANAGEMENT DETAILS

Question: State the advantages of franchise stores.

Answer: Advantages of franchise stores are as follows:
a) The franchisee's lack of basic or specialised knowledge is overcome by the training programme of the franchisor.
b) The franchisee will usually need less capital than for setting up a business independently.
c) The franchisee receives the benefit of the franchisor's advertising and promotional activities.
d) The franchisee has the benefit of the use of the franchisor's patents, trademarks, copyrights, trade secrets and any secret processes or formulae.
e) The franchisor assembles the maximum amount of market information and experience which is available to be shared by the franchisees in their system.

Advantages of franchise stores are as follows:
a) The franchisee's lack of basic or specialised knowledge is overcome by the training programme of the franchisor.
b) The franchisee will usually need less capital than for setting up a business independently.
c) The franchisee receives the benefit of the franchisor's advertising and promotional activities.
d) The franchisee has the benefit of the use of the franchisor's patents, trademarks, copyrights, trade secrets and any secret processes or formulae.
e) The franchisor assembles the maximum amount of market information and experience which is available to be shared by the franchisees in their system. Source: CoolInterview.com

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