INTERVIEW QUESTIONS MARKETING RETAIL MANAGEMENT DETAILS

Question: What do you mean by breaking the bulk?

Answer: Manufacturers normally send their products in bulk (whole cases or cartons) to retailers to minimise transportation cost. As the retailers sell goods in smaller quantities, they should break large quantities into convenient smaller quantities. This process is called breaking the bulk.

Manufacturers normally send their products in bulk (whole cases or cartons) to retailers to minimise transportation cost. As the retailers sell goods in smaller quantities, they should break large quantities into convenient smaller quantities. This process is called breaking the bulk. Source: CoolInterview.com

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