INTERVIEW QUESTIONS MARKETING MANAGEMENT MARKETING MIX DETAILS

Question: State the difference between advertising and promotion.

Answer: 1. Advertising has a wider coverage at a time whereas promotion covers only individual or a small group of people at a time.
2. Advertising aims at creation of customers whereas promotion aims at selling the product or service.
3. Advertising is more flexible whereas promotion is less flexible.

1. Advertising has a wider coverage at a time whereas promotion covers only individual or a small group of people at a time.
2. Advertising aims at creation of customers whereas promotion aims at selling the product or service.
3. Advertising is more flexible whereas promotion is less flexible. Source: CoolInterview.com

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