INTERVIEW QUESTIONS MARKETING MARKETING MANAGEMENT DETAILS

Question: What is relationship marketing?

Answer: Marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers.Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

Marketing activities that are aimed at developing and managing trusting and long-term relationships with larger customers.Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales. Source: CoolInterview.com

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