INTERVIEW QUESTIONS BUSINESS MANAGEMENT BUSINESS ETHICS DETAILS

Question: What are ethical issues in marketing?

Answer: •Pricing: price fixing, price discrimination, price skimming.
•Anti-competitive practices like manipulation of supply, exclusive dealing arrangements, tying arrangements etc.
•Misleading advertisements
•Content of advertisements.
•Children and marketing.
•Black markets, grey markets.

•Pricing: price fixing, price discrimination, price skimming.
•Anti-competitive practices like manipulation of supply, exclusive dealing arrangements, tying arrangements etc.
•Misleading advertisements
•Content of advertisements.
•Children and marketing.
•Black markets, grey markets. Source: CoolInterview.com

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