|
INTERVIEW QUESTIONS
MARKETING
DETAILS
Question: a(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
Answer: Brand
|
|
|
Category |
Marketing Interview Questions & Answers -
Exam Mode /
Learning Mode
|
Rating |
(0.3) By 6582 users |
Added on |
9/24/2014 |
Views |
69123 |
Rate it! |
|
|
Question:
a(n) _______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
Answer:
Brand Source: CoolInterview.com
If you have the better answer, then send it to us. We will display your answer after the approval.
Rules to Post Answers in CoolInterview.com:-
- There should not be any Spelling Mistakes.
- There should not be any Gramatical Errors.
- Answers must not contain any bad words.
- Answers should not be the repeat of same answer, already approved.
- Answer should be complete in itself.
|
|
Related Questions |
View Answer |
|
If a government uses barriers to foreign products such as biases against a foreign company s bids, or product standards that go against a foreign company s product features, the government is using:
|
View Answer
|
|
If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market.
|
View Answer
|
|
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types
|
View Answer
|
|
The choice between high markups and high volume is part of which of the following retailer marketing decisions
|
View Answer
|
|
________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities.
|
View Answer
|
|
______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
|
View Answer
|
|
______________ is a person s distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment.
|
View Answer
|
|
One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
|
View Answer
|
|
When producers, wholesalers, and retailers act as a unified system, they comprise a:
|
View Answer
|
|
The place in the business buying behavior model where interpersonal and individual influences might interact is called the:
|
View Answer
|
|
The most logical budget setting method is found in the list below. Which is it?
|
View Answer
|
|
The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n):
|
View Answer
|
|
The course of a product s sales and profits over its lifetime is called:
|
View Answer
|
|
If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market.
|
View Answer
|
|
Given recent information about growth trends and growth potential of ethnic populations within the U.S. market, which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S. market s most viable segments
|
View Answer
|
|
All of the following are methods by which a company can divide its sales responsibilities except:
|
View Answer
|
|
The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except:
|
View Answer
|
|
A ____________________ is the way consumers perceive an actual or potential product.
|
View Answer
|
|
A company faces several major decisions in international marketing. The first of these decisions is often:
|
View Answer
|
|
Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.
|
View Answer
|