The place in the business buying behavior model where interpersonal and individual influences might - Buying center - Marketing Interview Questions and Answers

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Question: The place in the business buying behavior model where interpersonal and individual influences might interact is called the:

Answer: Buying center

Category	Marketing Interview Questions & Answers - Exam Mode / Learning Mode
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Question: The place in the business buying behavior model where interpersonal and individual influences might interact is called the:

Answer:

Buying center Source: CoolInterview.com

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