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A ____________________ is the way consumers perceive an actual or potential product.
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A company faces several major decisions in international marketing. The first of these decisions is often:
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Catalog marketing is big business in the United States. The average household receives ______________ catalogs per year.
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_________________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products
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The fact that services cannot be stored for later use or sale is evidence of their:
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_______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.
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When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company s objectives. They are in which of the following, new process of development stages?
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All of the following are commonly recognized promotion budget formats except:
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If a consumer describes a car as being the "most economical car on the market," then this descriptor is a:
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A company is practicing ________________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.
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________________ is a philosophy holding that a company s marketing should support the best long-run performance of the marketing system.
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Conflicts between different levels of the same channel of distribution are referred to as:
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The primary reason that many companies work to become the "low-cost producers" in their industry is because:
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If Toyota describes one of its cars of the future as being "a moderately priced subcompact designed as a second family car to be used around town; the car is ideal for running errands and visiting friends," then the company has just stated a potential new product in terms of a(n):
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All of the following are criticisms leveled against marketing by critics except:
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R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.
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A price reduction to buyers who buy in large volumes is called a(n):
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Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following except:
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A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward:
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_________________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.
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