_______________ is a strategy of using a successful brand name to launch a new or modified product i - Brand extension - Marketing Interview Questions and Answers

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Question: _______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

Answer: Brand extension

Category	Marketing Interview Questions & Answers - Exam Mode / Learning Mode
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Question: _______________ is a strategy of using a successful brand name to launch a new or modified product in a new category.

Answer:

Brand extension Source: CoolInterview.com

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