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If Toyota describes one of its cars of the future as being "a moderately priced subcompact designed as a second family car to be used around town; the car is ideal for running errands and visiting friends," then the company has just stated a potential new product in terms of a(n):
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All of the following are criticisms leveled against marketing by critics except:
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R&D and engineering first produce the product concept into a physical product during which of the following stages of the new product development process.
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A price reduction to buyers who buy in large volumes is called a(n):
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Traditionally, companies have defined their businesses in product terms or in technological terms. However, mission statements should be all of the following except:
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A companys compensation plan should reflect its overall marketing strategy. For example, if the overall strategy is to grow rapidly and gain market share, the compensation plan should reward:
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_________________ is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.
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In an example discussed in your text, Johnson and Johnsons recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy
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Which of the following is foreign owned (even though it is traditionally thought of as a U.S. company)?
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All of the following are ways that marketing plays a key role in the companys strategic planning except:
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The "in" suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations
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According to the text, the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ________________ environment.
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If a firm were to bid to do a "turnkey" operation where they would choose a building site, designing a cement factory to build the plant, hire construction crews, assemble materials and equipment to run the new factory, and turn over the finished factory ready to operate to the owners, the firm would be using which of the following?
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A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction.
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Which of the following is NOT one of the five stages of the buyer decision process?
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The purpose of strategic planning is to find ways in which the company can best:
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a(n) _______________________ is a retail store that carries a narrow product line with a deep assortment within that line.
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Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family.
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Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called:
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A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
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