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In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.
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_________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks"
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________________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes
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When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?
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______________ is the general term for a buying and selling process that is supported by electronic means.
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Wal-Mart owned Sams club is an example of a retail form called a(n):
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Successful ________________ depends on how well a company blends its people, organizational structure, decision and reward systems, and company culture into a cohesive program that supports its strategies.
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Yahoo, Info seeks, and Excite are all called:
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The type of sales presentation approach that requires good listening and problem-solving skills is the:
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Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
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__________________ is quoted as saying that, "everyone lives by selling something."
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Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.
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Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n):
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If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms.
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The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy
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The total number of items that the company carries within its product lines refers to the ___________ of the product mix.
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A (n) __________________ are computerized collections of information obtained from data sources within the company.
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The typical method of retail operation used by supermarkets and catalog showrooms is called:
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The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
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________________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests.
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