When a company enters a new product category for which its current brand names are not appropriate, - New brands - Marketing Interview Questions and Answers

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Question: When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?

Answer: New brands

Category	Marketing Interview Questions & Answers - Exam Mode / Learning Mode
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Question: When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?

Answer:

New brands Source: CoolInterview.com

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