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Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.
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Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n):
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If a companys objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms.
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The use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy
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The total number of items that the company carries within its product lines refers to the ___________ of the product mix.
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A (n) __________________ are computerized collections of information obtained from data sources within the company.
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The typical method of retail operation used by supermarkets and catalog showrooms is called:
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The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
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________________ includes practices such as overstating the products features or performance, luring the customer to the store for a bargain that is out of stock, or running rigged contests.
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More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures except:
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____________ have contractual authority to sell a manufacturers entire output.
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Sellers that handle their own exports are engaged in:
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A child in the United States is normally exposed to all of the following values except:
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In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising
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The Internet evolved from a network created by _________________ during the 1960s.
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Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest are used as evidence of, which criticism of marketing
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_______________ describes changes in an individuals behavior arising from experience.
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The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.
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All of the following would be ways to segment within the category of psychographic segmentation except:
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__________________ are products bought by individuals and organizations for further processing or for use in conducting a business.
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