The orange juice manufacturers know that orange juice is most often consumed in the mornings. Howeve - Occasion segmentation - Marketing Interview Questions and Answers

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Question: The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?

Answer: Occasion segmentation

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Question: The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other times during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?

Answer:

Occasion segmentation Source: CoolInterview.com

they can add some vitamins they can tell the customers that it can be cosumed while playing Source: CoolInterview.com

Answered by: sriram | Date: 3/25/2010 |

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