The __________________ is a person within a reference group who, because of special skills, knowledg - Opinion leader - Marketing Interview Questions and Answers

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Question: The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

Answer: Opinion leader

Category	Marketing Interview Questions & Answers - Exam Mode / Learning Mode
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Question: The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

Answer:

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