Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributors - Survival - Marketing Interview Questions and Answers

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Question: Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?

Answer: Survival

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Question: Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?

Answer:

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