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Which of the following have forward-thinking companies begun to use to promote their products and services?
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The Internet has:
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Which of the following is not relevant to marketing via the Internet?
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A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in:
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One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.
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Which of the following is not one of the reasons that dot-com companies failed?
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One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.
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Which of the following strategies is not suited to the Old Economy than to the new one?
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Which of the following is not one of the benefits of e-commerce to buyers over store shopping?
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The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around ________ businesses.
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Which of the following is not one of the forces that underlie the new digital age?
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Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.
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______________marketing is the Internet version of word-of-mouth marketing.
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A (n) ___________ is an online advertisement that pops up between changes on a website.
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_______________is the encompassing term that involves the use of electronic platforms such as intranets, extranets, and the Internet to conduct a companys business.
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_____________ are networks that connect people within a company to each other and to the company network.
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Which of the following is not one of the benefits of e-commerce to sellers?
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The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:
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A ______________ is a B2B trading network that links a particular seller with its own trading partners.
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The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the companys products directly is known as a ______________ website.
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