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WHAT YOU LEARNT FROM YOUR MANAGER IN LAST FIVE YEARS? |
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how is your experiance with company in last five years? |
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Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price. |
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The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called: |
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When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles |
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One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used |
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The advantages of audience selectivity, no ad competition, and personalization apply to which type of media |
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Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business |
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One of the most common problems with using internal database information is that: |
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The first modern environmental movement in the United States began in the: |
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Today, advertising captures about ____ percent of total promotion spending. |
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All of the following are thought to be sources of new product ideas except: |
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Costs that do not vary with production or sales levels are called: |
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The last stage in the selling process is the ________________ stage. |
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Each salesperson is assigned to an exclusive area in which to sell the company s full line of products or services in which type of sales force structure |
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The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called: |
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If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies? |
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Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC. |
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If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies |
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Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods |
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