INTERVIEW QUESTIONS MARKETING RETAIL MANAGEMENT DETAILS

Question: What is telemarketing? State the advantages of telemarketing.

Answer: Telemarketing is a form of direct marketing. Here, marketer goes direct to the customer using telecom/ IT facilities.
Advantages pf telemarketing are as follows:
1. Telemarketing facilitates personalized contact though not face- to- face contact with prospective customers.
2. Compared to mass marketing programmes, it gives the marketer a better change to influence the prospects.
3. Telemarketing is less expensive compared to most other forms of selling.

Telemarketing is a form of direct marketing. Here, marketer goes direct to the customer using telecom/ IT facilities.
Advantages pf telemarketing are as follows:
1. Telemarketing facilitates personalized contact though not face- to- face contact with prospective customers.
2. Compared to mass marketing programmes, it gives the marketer a better change to influence the prospects.
3. Telemarketing is less expensive compared to most other forms of selling. Source: CoolInterview.com

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