INTERVIEW QUESTIONS MARKETING RETAIL MANAGEMENT DETAILS

Question: What is a category killer?

Answer: Category killer is a product, service, brand or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry. The existence of a category killer eliminates almost all market entities. Example, as one of the most famous search engine, Google does not have real competitors.

Category killer is a product, service, brand or company that has such a distinct sustainable competitive advantage that competing firms find it almost impossible to operate profitably in that industry. The existence of a category killer eliminates almost all market entities. Example, as one of the most famous search engine, Google does not have real competitors. Source: CoolInterview.com

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