INTERVIEW QUESTIONS MARKETING MANAGEMENT MARKETING ENVIRONMENT DETAILS

Question: Explain the key elements of marketing environment?

Answer: The key elements of marketing environment are as follows :-
1)Internal Environment:The internal environment refers to the forces that are within the organisation and affects its ability to serve its customers. It includes marketing managers, sales representatives, marketing budget, marketing plans, procedures, inventory and its relationship with its customers.
2)Micro Environment:The micro environment refers to the forces that are close to the marketing organisation and directly impact the customer experience.
3)Macro Environment:Macro environment refers to all forces that are part of the larger society and affects the micro environment.Macro environment is less controllable.

The key elements of marketing environment are as follows :-
1)Internal Environment:The internal environment refers to the forces that are within the organisation and affects its ability to serve its customers. It includes marketing managers, sales representatives, marketing budget, marketing plans, procedures, inventory and its relationship with its customers.
2)Micro Environment:The micro environment refers to the forces that are close to the marketing organisation and directly impact the customer experience.
3)Macro Environment:Macro environment refers to all forces that are part of the larger society and affects the micro environment.Macro environment is less controllable.
Source: CoolInterview.com

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