INTERVIEW QUESTIONS TESTING CLARIFY CRM DETAILS

Question: What is Customer Life Cycle?

Answer: · The life cycle of the customer is the process the customer has been undergoing to be with company for all the years.

· This includes the customer’s purchase history, perhaps how often she’s taken advantage of special offers directed at her or her customer class.

· Depending on what company identify as important to customer’s return on investment (ROI), it could also include customers’ marketing value to company and how much revenue that marketing value could be worth indirectly.

· To find out what is the expected revenue generated from a single customer over the anticipated lifetime of that customer’s relationship with company is both the customer life cycle and the customer lifetime value (CLV).

· The life cycle of the customer is the process the customer has been undergoing to be with company for all the years.

· This includes the customer’s purchase history, perhaps how often she’s taken advantage of special offers directed at her or her customer class.

· Depending on what company identify as important to customer’s return on investment (ROI), it could also include customers’ marketing value to company and how much revenue that marketing value could be worth indirectly.

· To find out what is the expected revenue generated from a single customer over the anticipated lifetime of that customer’s relationship with company is both the customer life cycle and the customer lifetime value (CLV). Source: CoolInterview.com

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